Sales and marketing are vantage points to get a view of the same thing – the buying journey of the customer. Still, when sales and marketing get together, blind spots remain in the beginning. Areas that are natural for marketing – data, technology, content -, often feel strange for sales. Areas that feel natural for sales – laser focus on revenue –, is often outside the comfort zone of marketing. When these perspectives are combined, we can get closer to a complete picture – and a great opportunity to thrive and succeed as an organization.