Petra joined Salesforce in 2016. In her current role as GM, Senior Vice President she is responsible for Emerging Markets & Israel at Salesforce. Before that she has led the Commercial Business Unit as well as the European Innovation and Transformation Services team where she has extended the reach of our high end advisory and has built a talented and diverse team across EMEA.
She is a business and technology executive with a +20-year record of excellence with a varied international experience in full P&L responsibility, sales and marketing, digital transformation, multi-channel management and marketing. Prior to joining Salesforce, Petra was 7 years General Manager at Microsoft in Switzerland and in Austria where she has managed a large end to end business while transforming it to the cloud.
Petra is a confident strategist and channel builder with substantial Go To Market experience, who has launched successful technology products and services across Europe. She is passionate about growing businesses, networking and the development of future talents.
Petra is married and loves traveling around the globe, cycling and yoga.